Simple, stylish, quality pieces that allow for a seamless transition from work to play and back again, tailored to the needs of the biking woman.

REID MILLER Apparel dresses the elegant, stylish, independent woman in clothing that fits and flatters her figure, giving her the confidence to jump on her bike to meet a first date, to pitch her project to her team, or to catch up with a friend over drinks. We know that with some concerted feminine energy, we can and will improve on what exists to create for a better biking world. 

REID MILLER Apparel is based in Durham, NC.  We specialize in quality, wardrobe essentials to meet the demand for stylish clothing for women commuting on bicycles in their social and professional lives. REID MILLER Apparel moves beyond daily cycling as the domain for the rugged woman bike pioneer who sports the aerodynamic bike helmet, mishmash of neon’s and primary colors, well-worn, dirt-stained pants, crossing guard vest, pant strap, and duck tape detailing. We honor these rogue cyclists for breaking outside of societal norms and bravely biking where no woman has biked before.  And yet, we seek something different. 

The Team:

Reid Miller (Founder and CEO): 

Reid is a designer, entrepreneur, researcher and passionate bike commuter. REID MILLER Apparel is her vision for a more beautiful, creative biking world, where a woman’s form and freedom are celebrated through high quality, stylish attire for bike commuting. To lead us there she brings to the team intense energy and creativity for change, strategic relationship building, and extreme attention to detail. Her background in qualitative and quantitative research informs rigorous research for product development, strategic market analysis and user testing. 

Alex Fridman (Production and Operations Manager):


Alex is REID MILLER Apparel’s not so secret weapon for dependably delivering high quality garments beautifully tailored for the fit needs of a woman’s form. Alex has 25+ years of experience managing production in the manufacturing industry informed by his sharp attention to the details of how a beautifully tailored garment comes together.  He has hands on tailoring and pattern- making expertise and is an expert on the manufacturing environment. In his tenure he has accumulated a roster of factories that meet his high bar for quality and production standards and has worked on Gap Inc., Tommy Hilfiger, Donald J Pliner, Express and Macy’s. 




Reid's story:

My grandmother (Maureen Miller) and I at our family restaurant. 

My grandmother (Maureen Miller) and I at our family restaurant. 

I grew up in Marin County, California. Fashion design was the first thing I ever wanted to do. I designed clothing for my dolls and then for myself, which my grandmother would help me make. I switched to “more practical” career interests in high school. Fashion design was relegated to the box of less important hobbies, while I worked towards a real career. From my love of science, biology and social justice I zeroed in on public health.

My friend Catherine (center left) and I with two women from the community health worker training I hosted.

My friend Catherine (center left) and I with two women from the community health worker training I hosted.

I signed up for the Peace Corps in Togo, West Africa and embarked on the most physically and emotionally challenging experience of my life in Mamakope. I loved working with women. I learned about building something beautiful out of determination. I learned about the massive (and negative) impact of US trade policies on communities like Mamakope. I left determined to improve the health of women so they could use their strength to improve the world.

The bike activist in me was born when I began graduate school in public health after the Peace Corps in Chapel Hill, North Carolina. No money, no car - I biked everywhere. People knew me as the bicycle buckets woman since I hauled everything from my school bag to a weeks worth of groceries in two 5-gallon plastic buckets attached to the back bike rack. In spite of this unglamorous accessory, sometimes referred to as kitty litter buckets, I did my best to dress stylishly. I spent many a lovely or rainy or freezing ride on my bike coming up with ideas for how to make biking to work, to potlucks, to the bar, to coffee, to a date more feasible and stylish. I learned about what combination of clothing and fabrics will keep you warm, cool, breathable, dry. I thought up pieces that I would live in on my bike that were nowhere to be found.

My global health career post-graduate school was very different from my work in the Peace Corps. Based in the US, I no longer worked side by side with community members to build something. It was 2+ years of this before I realized that I was in the wrong place.  In the meantime I ended up in Durham, North Carolina. For the first time in my adult life, I fell in love with a community, felt compelled to put down roots and contribute to make it better.  

I used the skills I developed working for under-resourced non-profits (You need to get something done? Figure it out) to build REID MILLER Apparel. I imagined simple, stylish clothing, that is durable, made for a bike and creates jobs in the US. I talked to women around the US and found that it wasn’t just me that was left wanting by what bike apparel currently exists. I dusted off my creative energy and went to work. My energy is back and endless. I am creating for a better biking world. 





Cover photo: Jessica Arden Photography